Founder & CEO, Capital City Roofing | Co-Founder & CSO, BuilderLync | RT3, NRCA & Roofing Alliance Member

BuilderLync just published a press release on the National Law Review confirming the V1 launch date, the executive team, the pricing model, and the onboarding program: BuilderLync Aligns C-Suite, Sets June 1 Launch as New Operating System for Roofing Contractors.

The press release is the corporate version. This post is the founder version. It is the longer story behind the June 1 launch, why we built BuilderLync the way we built it, and what it means for the Capital City Roofing Licensing Platform and for any roofing operator who is tired of bending generic software around a roofing operation that does not fit it.

What the press release confirmed

The headline numbers, for anyone who skimmed:

  • V1 launch: June 1, 2026.
  • Headquarters: Alpharetta, Georgia.
  • Founder-led C-suite, all in seat: Edward Oueilhe as Integrator and COO. Sean Richard as co-founder, CPO, and CISO. Blake Grissom as co-founder and Chief Sales Officer. James Kuntz as co-founder and Chief Growth Officer. Nick Xenos as CTO. I am co-founder, Visionary, and CEO.
  • Pricing: Two tiers. $497 base. $997 premium. No seat charges.
  • Onboarding: 30-day white-glove program.
  • Test drive: 14-day trial, no credit card games, real product.
  • First paying customer: confirmed ahead of public launch.

That is the press release. Below is the longer story.

We built BuilderLync from inside a working roofing company

The line from the press release I want to expand on is this: "We built BuilderLync from inside a working multi-division roofing company. Every feature, workflow, and automation has been pressure-tested against retail, insurance, commercial, and multifamily reality."

That is not marketing language. That is the literal product development model.

Capital City Roofing runs a residential, commercial, and multifamily division across Greater Atlanta and Greater Nashville. Every feature in BuilderLync got specced because someone on a Capital City Roofing crew, in a Capital City Roofing office, or in a Capital City Roofing licensee market hit a problem the existing software could not solve. The fix went into the platform. The platform got tested against real revenue, real claims, real adjuster cycles, real storm response, and real customer relationships before any external customer touched it.

That is a different product development model than most CRM vendors operate on. Most CRMs are built by software companies whose founders never had to wait for an adjuster on a hot driveway in July. BuilderLync is built by founders who do that work, or who employ the people who do, and who have to live with what we ship.

Sean Richard, my co-founder and our CPO and CISO, says it cleanly: "BuilderLync is being built by people who have to live with what they ship. That dual seat means every release cycle is stress-tested against real revenue, real crews, real customers, and real compliance requirements." That is the entire product philosophy.

The C-suite alignment is the part most people will skip past

Press releases announce launch dates. Founders read C-suites.

The thing that took the most time, and the thing I am proudest of, is the executive team. We are running BuilderLync on EOS, the Entrepreneurial Operating System, with full role clarity in every chair. I am the Visionary. Edward Oueilhe is the Integrator. Each of the founder-operator chairs is filled by someone with deep operating roots in the home services or roofing industry, not someone hired from a SaaS company that needed a vertical to chase.

Edward summarized it in the press release: "BuilderLync and the Capital City Licensing Platform are reinforcing assets. BuilderLync gives roofing contractors across the country the same operating system Capital City uses to scale."

That sentence is the whole strategic frame. The licensing platform and the technology platform are not separate products doing separate things. They are two surfaces of the same operating system. A roofing operator can use either. They can use both. Either way, they get a system that was built inside a working contractor, pressure-tested in market, and supported by a leadership team that has actually run a roofing business.

I have written before about why founder-operator platforms beat purely-software platforms in vertical markets, including in The CRM Question Every Franchisor Gets Wrong. The June 1 launch is the structural follow-through on that thesis.

Two-tier pricing, no seat charges, real test drive

I want to spend a paragraph on pricing because it is the place most software companies make decisions that quietly hurt operators.

We chose two tiers, $497 base and $997 premium, with no per-seat charges. That structure is deliberate. Per-seat pricing penalizes operators for adding the team they need to grow. A roofing company that hires three new salespeople should not have its software bill spike by hundreds of dollars on the same week the operator is taking on payroll risk to scale. We will not do that to operators. The pricing scales with what the operator is using the platform for, not with how many people the operator is brave enough to hire.

The 14-day test drive is a real test drive. We are not going to ask for a credit card to start, ship a hobbled demo, and then dump people into a sales cycle. The product on day one of the trial is the product on day fourteen. Operators can run real leads through it, generate real proposals, run real automations, and decide. If the platform earns the renewal, great. If it does not, we want to know why so we can fix what we missed.

Blake Grissom, our Chief Sales Officer, put the customer-experience commitment in the press release: "We intend to be known for high-quality customer service in this category. The pricing is clean, the test drive is real, and the white-glove program ensures customers achieve value on day one." That is the bar.

The 30-day white-glove onboarding is the actual product launch

The thing nobody talks about in CRM marketing is that the software is the easy part. The hard part is the implementation. Most CRM rollouts fail at adoption because operators get handed a login and a documentation site and told good luck.

We are not doing that. The 30-day white-glove onboarding program is the actual customer experience for the first month. A real human implementation team works with the customer's team to migrate data, configure workflows, train the operators, and verify that the platform is producing measurable value before the customer is left to run on their own. We do not consider an account onboarded until specific milestones are hit.

This is the most expensive part of the company to operate, and we built it that way deliberately. If our customers do not get to value in the first thirty days, the platform fails. So we made the first thirty days a person-to-person, hand-on-the-shoulder experience. That is what white-glove actually means.

How BuilderLync sits underneath the Capital City Roofing Licensing Platform

If you are a contractor evaluating either the Capital City Roofing Licensing Platform or BuilderLync, the relationship between the two is worth understanding.

Capital City Roofing licensees inherit BuilderLync as the operating system on day one. The pipeline stages, the lead-routing automations, the proposal generation, the dispatch logic, the insurance supplement workflows, the financial management, all of it lives in BuilderLync. The licensee inherits a fully configured instance, the same one Capital City Roofing runs on, with the same standards baked in.

BuilderLync as a standalone product is for the contractor who wants the technology layer but is not joining the licensing platform. Same software. Different relationship. The technology stack, the support model, the pricing structure, all available standalone at builderlync.com.

Both surfaces of the operating system are deliberately compatible. A contractor can start standalone and join the licensing platform later. A licensee can be confident that the technology will continue to evolve under founder-operator leadership rather than getting acquired and re-architected for a different customer. The two products reinforce each other instead of competing.

A companion piece on the Capital City Roofing blog

The Capital City Roofing team published a company-side companion piece walking through what the June 1 launch means for licensees and for the operating system underneath: BuilderLync Aligns Its C-Suite and Sets June 1 Launch: What It Means for the Capital City Licensing Platform. If this post is the founder-side story, that one is the company-side write-up.

For more context on the operating philosophy underneath BuilderLync and the licensing platform, see also:

Where to go from here

If you are a roofing contractor and you want the technology layer, BuilderLync is at builderlync.com. The 14-day test drive opens to the public on June 1, 2026.

If you are a roofing operator and you want the full bundle, the brand, the operating system, the back-office support, and the training, the Capital City Roofing Licensing Platform is the longer conversation. The entry point is licensing@capitalcityroofing.net. I read every one of those personally.

If you are press, an analyst, or another founder thinking about the home services CRM space, the press release is here: BuilderLync Aligns C-Suite, Sets June 1 Launch as New Operating System for Roofing Contractors. I am also reachable at brad@capitalcityroofing.net for follow-up.

Thank you to the team. Edward, Sean, Blake, James, and Nick made this launch real. The product is what it is because every one of those chairs is filled by someone who has lived the problem.

Keep Exploring

Related reads on operating systems, vertical software, and the structural choices behind BuilderLync and the Capital City Roofing Licensing Platform:

About Brad Strawbridge

Brad Strawbridge is the Founder and CEO of Capital City Roofing, a GAF Master Elite, GAF Commercial Certified, and CertainTeed ShingleMaster Premier roofing company serving Greater Atlanta and Nashville. He is also Co-Founder and Chief Strategy Officer of BuilderLync, an AI-driven CRM and operating system purpose-built for roofing contractors, and Founder of the Feeding the Future Project, a 501(c)(3) nonprofit working to feed one million children in ten years. Brad is an active member of RT3 (Roofing Technology Think Tank), NRCA, and The Roofing Alliance.

bradstrawbridge.com | LinkedIn | capitalcityroofing.net | builderlync.com

Tags: BuilderLync, BuilderLync launch, BuilderLync June 1, roofing CRM, roofing operating system, contractor software, vertical SaaS roofing, Capital City Roofing, Capital City Roofing Licensing Platform, Brad Strawbridge, Edward Oueilhe, Sean Richard, Blake Grissom, James Kuntz, Nick Xenos, EOS, Entrepreneurial Operating System, Alpharetta Georgia, home services CRM